HI Women: Angela Gustafson, Digital Strategist

angelaMarch is Women’s History Month, and Sunday, March 8 served as International Women’s Day. We’re celebrating by profiling some of the women who make HI what it is—a company that holds our culture as sacred as the services we offer.

“I help our clients.” In its simplest form, that’s Angela Gustafson’s role at HI. As our Digital Strategist, Angela says her job is to dig deep to investigate the work and the goals of HI clients: “I learn about their business, and I learn where they feel that they’re going. And I possibly interject where we think they could be going.”

Angela’s background is in “all things digital—from digital revenue to digital content.” Her tools? “I use Google Analytics—Google taps into everything. I think Sitecore is great. I’m really not just saying that,” she adds. “Sitecore 8.0 really taps into analytics and personalization.” As a strategist, Angela continues to delve into newer and better approaches to and best practices for personalized digital experiences. “People fall into doing personalization for personalization’s sake. That’s not the way to do it. Good service is treating your clients on a one-on-one basis.”

Angela ended up at HI after following some of her favorite colleagues from past agencies. “I know everyone says it’s the people who brought them here,” she says, “but it is the people. Smart people.” After one year at HI she continues to be drawn to what she calls our “top-down culture.”

Though her days are spent in all things digital, Angela knows how to get analog too. “Somehow,” she says, “I’ve become a runner. I didn’t intend for it to happen, but I like to be outside.” She’s even got a few races on the books. Angela sums up her favorite things as “beer, babies, baseball.” She loves to travel to ballparks all over the U.S. along with the “two awesome Swedes” she’s raising.

Her love of travel and her incidental life as a racer inescapably spill over into her summary of her life at HI: “We’re all driving toward the same goal, but we all know our lane. It’s a real team atmosphere.”

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