Our Top 5 Digital Marketing Trends for 2018

Every year digital marketing trends shift. With the pace accelerating, marketers need to be informed, diligent and agile in their digital marketing strategies. Consumers are demanding a more seamless, integrated experience. With that in mind, here are the big shifts in digital marketing we’re tracking for 2018. 1. Artificial Intelligence (AI) will improve: From AI... Continue Reading →

Content & Commerce – Sitecore

Introduction In the fall of 2015, Gartner research made it clear that providing consumers with personalized content was paramount for a brand's digital strategy.  They shared that by 2018, companies that have “fully invested in all types of personalization” will outsell their competitors that have not pursued personalization by as much as 20 percent.  The... Continue Reading →

Big Personalization Push for Ecommerce

It’s no secret that ecommerce is transforming the way people shop - a recent report by eMarketer estimates that U.S. retail ecommerce sales increased nearly 16% in 2017, making up 9% of total retail sales. This is a win for customers who can shop an almost endless marketplace conveniently, and for retailers who can compete... Continue Reading →

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