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4 Insights from Dreamforce 2019
December 3, 2019
Dreamforce 2019 was a whirlwind—and the Horizontal Digital team took San Francisco by storm. We led several speaker sessions on…
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7 Questions & Answers on Why You Need Sitecore 9
October 9, 2019
Thinking about upgrading to Sitecore 9? The latest version of Sitecore’s Experience Platform is all about drag-and-drop features, AI insights…
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Stuck in Salesforce Journey Builder? Here’s why…
June 21, 2018
The Salesforce Journey Builder demo is so appealing – a gorgeous, drag and drop canvas for marketers to orchestrate complete…
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Marketing Automation for Dummies
May 10, 2018This Q&A with 2-Time Sitecore Strategist MVP, Angela Gustafson, highlights another Sitecore 9 feature that we’re excited about: Marketing Automation….
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How to use A/B testing as a Marketer
May 7, 2018
A recent Gartner Survey found that of 206 marketers, only 33% were regularly using A/B or multivariate testing technology and…
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Overcoming Roadblocks. The Journey to Digital Marketing at Scale
March 5, 2018Have you ever bought a piece of technology that was supposed to simplify your life – like a smartphone or…
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Our Top 5 Digital Marketing Trends for 2018
March 5, 2018
Every year digital marketing trends shift. With the pace accelerating, marketers need to be informed, diligent and agile in their…
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Crawl, walk, run into digital marketing with Sitecore
August 15, 2017
Imagine this scenario: as an experienced digital marketer, you have multiple sources of acquisition: SEO, SEM, display advertising, print advertising,…
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A/B testing with Sitecore Email Experience Manager (EXM)
April 28, 2017How to do A/B testing with email campaigns in Sitecore? A/B testing any email campaign is the best way to…
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Sitecore Email Experience Manager – Installation & Configuration
April 2, 2017Let’s get Sitecore Email Experience Manager(EXM) to work. By work I mean let’s install, configure and send some emails from…