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  • Stuck in Salesforce Journey Builder? Here’s why…

    June 21, 2018

    The Salesforce Journey Builder demo is so appealing – a gorgeous, drag and drop canvas for marketers to orchestrate complete…

    Marketing Automation, Marketing Cloud, Salesforce VIEW
  • Marketing Automation for Dummies

    May 10, 2018

    This Q&A with 2-Time Sitecore Strategist MVP, Angela Gustafson, highlights another Sitecore 9 feature that we’re excited about: Marketing Automation….

    Marketing Automation, Personalization, Sitecore VIEW
  • How to use A/B testing as a Marketer

    May 7, 2018

    A recent Gartner Survey found that of 206 marketers, only 33% were regularly using A/B or multivariate testing technology and…

    Marketing Automation, Personalization, Site Optimization, Sitecore VIEW
  • Overcoming Roadblocks. The Journey to Digital Marketing at Scale

    March 5, 2018

    Have you ever bought a piece of technology that was supposed to simplify your life – like a smartphone or…

    Marketing Automation, Marketing Cloud, Sitecore VIEW
  • Our Top 5 Digital Marketing Trends for 2018

    March 5, 2018

    Every year digital marketing trends shift. With the pace accelerating, marketers need to be informed, diligent and agile in their…

    Marketing Automation, Sitecore, Sitecore for Developers VIEW
  • Crawl, walk, run into digital marketing with Sitecore

    August 15, 2017

    Imagine this scenario: as an experienced digital marketer, you have multiple sources of acquisition: SEO, SEM, display advertising, print advertising,…

    Analytics, Marketing Automation, Marketing Cloud, Personalization, Sitecore VIEW
  • A/B testing with Sitecore Email Experience Manager (EXM)

    April 28, 2017

    How to do A/B testing with email campaigns in Sitecore? A/B testing  any email campaign is the best way to…

    Analytics, Marketing Automation, Sitecore VIEW
  • Sitecore Email Experience Manager – Installation & Configuration

    April 2, 2017

    Let’s get Sitecore Email Experience Manager(EXM) to work. By work I mean let’s install, configure and send some emails from…

    Marketing Automation, Sitecore for Developers VIEW
  • Sitecore Email Experience Manager – Installation & Configuration

    April 2, 2017

    Let’s get Sitecore Email Experience Manager(EXM) to work. By work I mean let’s install, configure and send some emails from…

    Marketing Automation, Sitecore for Developers VIEW
  • Introduction to Sitecore Advanced Marketing and xDB capabilities

    November 10, 2015

    Sitecore clients are poised to start capitalizing on the power of the Experience Platform (formerly DMS), but many are overwhelmed…

    Marketing Automation, Sitecore, Sitecore for Developers VIEW

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